Bradford Venues Seek Public Vote in My Theatre Matters! Campaign
The two flagship Bradford Theatres venues, the Alhambra Theatre and St George's Concert Hall are taking part in the first ever My Theatre Matters! Most Welcoming Theatre Award, in Association with Classic FM. The My Theatre Matters! campaign is searching for the UK Theatre that makes its audiences feel most at home and for the first time, the award is decided by public vote.
Launched in March this year, My Theatre Matters! is a nationwide campaign aimed at galvanising public support for local theatres across the UK in response to extreme pressures on local government funding. The campaign is led jointly by Equity, The Stage and the TMA. Over 225 arts venues are asking the public to vote for them in the inaugural My Theatre Matters! Most Welcoming Theatre Award in association with Classic FM, which will be announced at the annual UK Theatre Awards ceremony in London's historic Guildhall on Sunday 20 October 2013. The UK Theatre Awards are the only nationwide awards to honour creative excellence and the outstanding achievement seen on and off stage throughout England, Scotland, Wales and Northern Ireland.
Bradford Theatres have been successful over the past 4 years in their participation in previous TMA Awards: winners in 2005 for 'Achievement in Marketing' and 'Most Welcoming Theatre'; nominee for 'Achievement in Marketing' in 2006, 2008 and 2011; and winners for 'Most Welcoming Theatre' in 2009.
Online voting for the award is open until midnight on Monday 30 September, vote now at www.classicfm.com/theatre.
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